4 Tips to Improve Image Optimization SEO (and Traffic)
As the blog content, image is one of the important elements. Even for some blog (photo blog, info graphic blogs, and other image-based blog) image is the main content. In the world of web 2.0, the image has become a visual object into a daily meal. Just look at the web-a web of social curation like Pinterest and Instagram are now the majority continues to be a favorite Internet user.
On the other hand, Google Image Search (Google image search engine) is the largest and the main source of Internet users to search for images as desired. Therefore, as a source of traffic, search engine optimization (SEO) through an image that is not less important part. Excavation traffic from google image search can not be underestimated, because it provides a significant amount. In Google's own search, optimization of images also can provide value, especially to the enrichment of the keyword in the content. (the alt attribute and the name of the file).
In my opinion, this is very important if your content contains a picture, well .. although the only one. And of course, this becomes SUPREME VERY IMPORTANT if your blog content-based image, because many optimalisation slightly different from SEO content writing / article like most blogs. What's more, the new layout of Google Image search allows the user to get various information about the image, including the image source link loader page.
In other blogs, I've talked about the relevance of the alt attribute on the image for visitors and search engines. The emphasis is on how the alt attribute to provide value, support, and descriptions for both. On this occasion, I will be specializing in the optimization of the image in the context of SEO and Blogger. More or less the same tips will be found, but it would be my titikberatkan for Blogger users.
Well, to take advantage of the optimal picture in terms of SEO, here are 4 tips core that I've prepared for you:
1 Use the File Name Image
Simple file name is a unique identity of the file, the same should not be in a folder on a computer, and an absolute identification tool. As these functions, the file name that will clearly provide a clear description as well. It also applies to web pages. Individual web page that displays the image files as well as other files, such as html files, php, asp, and so on.
Example: http://tautweb.com/foldergambar/nama-file-gambar.jpg
As permalink url optimization web / blog, you also need to pay attention to the image permalink. Before uploading the image, change the file name to be more descriptive. For example, you just make photos with a digital camera or smartphone camera, hence the name of the image file will be named automatically according to the settings, example: Photoa11234.jpg. Change the file name be descriptive, provides a description of the photo. Add a hyphen (strips) to provide a space, the same as the file name in the permalink page of the blog.
Example: photo-legian-bali-beach-2013.jpg
The file name is descriptive rather long and it does not matter, as long as it is not flooded with the same keyword repeatedly.
2 Use Alt Text (Alt Text Attributes)
In addition to the benefit of visitors if the image fails to be loaded by the browser or for some other reason, the text in the alt attribute has a descriptive function for the search engines. Search engines can not "see" images. He can only "read" the text. The text in the alt serves as the anchor text (the same as the anchor text link). Alt could be more descriptive than the name of the image file. But of course the same condition, not flooded with keywords.
Examples in the alt tag and image link:
<A href = "url image or a specific page url"> <img alt = "I've been with my boyfriend on the beach legian bali" src = "urlgambar" />
How to Add alt text in Blogger
Method 1: You can add text to the image tag like the example above, namely through the "HTML" mode in the post editor after uploading the image.
Method 2: Click on the image that appears in the post editor after uploaded and inserted into the post. Menu will appear like the example below, then click "properties".
3 File Size Picture
Although Google does not specify the size of a particular file on a decent image indexed, but Google implied discuss this. Submitted that the weight of a page that is too large affect web loading, and this certainly affects the user. It became a separate consideration for Google because Google is very concerned user experience. Therefore, to some extent, the speed of loading web / blog affect SEO. One of the causes, even for the largest, a web page was a picture to be very heavy. Therefore, the optimized image file size is very important. Use compression and image optimization tool that does not diminish the quality of, for example, you can perform compression and optimization with PNGGauntlet PNG.
Figure 4. Surrounding Text
Similarly, the influence of the surrounding text of the link (content relevance), the text around the image also influential for their representation and emphasis on the relevance of the topic being discussed (in the picture). Why is that? Because keywords in the text around the image or text within a page where there is a picture to give information as well as encourage Google to take that into account. Make sure the description (file names and alt text) your images are relevant to the surrounding text, and vice versa. Use of caption / description text below the image (optional) is also part of the text surrounding the image.
conclusion
As a content, images need to be considered its use. The use of an appropriate description would be good not only on the user, but also the SEO efforts and efforts to increase traffic. There are four important elements to note: the image file name, text in the alt attribute, image size, and the text surrounding the image. Finally, of course all of these efforts back to your creativity in optimizing these four. If you want to learn more about the relevance of web images, alt attribute, web visitors, and SEO